It will take one (6 business day) sprint: Monday - Monday
Active involvement & ability to make decisions
1 Hour every day for conference calls
$3k of advance payment
Stage 0
Before starting, we really get to know the company by:
Talking to you and the team
Click, touch, twist & turn your product
Submerge ourselves in all analytical and marketing materials
Study your competitors, clients, reviews and related industries
Review references and listen closely to what it is you want done
Stage 1
On Monday before 8PM we send you the access link to Figma workspacewith 3 bundled high-level concepts, which include:
Grand Metaphor
Illustration Style
Storytelling Idea & Logic
Colors
Fonts
We must have a call before 11 AM on Tuesday. If you came up with your own ideas, that’s great!For them to be considered, make sure to send them before the end of Friday, prior to project start.
Stage 2
Before the end of Tuesday we work on the selected concept; work on 3 ideas for:
The Logo
Illustration style
Fonts
Colors
Send you the link to Figma before 7 PM. Have a call before 11 AM Wednesday to select and approve the best ideas.
If you’re on a busy schedule, we can talk in the evening.
Stage 3
Before day end Wednesday we polish the logo and illustration style.
We try them on various mockups, compare results to pick the best one, and make sure the brand works all together.
AFTER APPROVAL WE WILL NOT BE ABLE TO go BACK, SO PREPARE TO RESPONSIBLY MAKE DECISIONS.
Stage 4
On Thursday we work exclusively on details. We draw illustrations, fit the new identity to emails, banners, slides, landing page home-screen etc.
We check in with you on Friday, and resume the process. After the weekend we give the whole project a fresh look. We make minor tweaks if needed in the first half of the day.
